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Weekly emails answering critical questions on course strategy, growth, operations, and content.
Read by execs and leaders from…
Learn what top course creators are doing right.
Learn what top course creators are doing right.
Peak behind the curtain on some of the internet's most popular courses.
Peak behind the curtain on some of the internet's most popular courses.
Increase student engagement.
Zero-in on your audience.
Skyrocket your course sales.
Skyrocket your course sales.
Discover lead generation, conversion, and retention techniques unique to the online learning space.
Discover lead generation, conversion, and retention techniques unique to the online learning space.
Hear what readers
and clients have to say
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah has worked in various capacities with some of the internet's top courses. Work for the following course creators included: course ideation and design, script writing, student engagement strategy, growth strategy and execution, operations optimization, and live course hosting.
Product Sense
with Shreyas Doshi
Community management and operations optimization.
AI Product Academy
with Marily Nika
Growth strategy, operations optimization, course ideation and design.
Power Writing
with Shaan Puri
Student engagement strategy and operational support through three cohorts.
Instagram Marketing
with Gretta van Riel
Planned, scripted, shot, and produced in Toronto. Acted as Executive Producer.
PM Fundamentals
with Lenny Rachitsky
Course design partner, content editor, community manager, and live course host.
Goal Setting
with Daymond John
Planned, shot, and produced in New York CIty. Acted as Executive Producer.
Who we are
Online Learn.ing founder, Jonah Wolfraim, is a seasoned professional in the online education space, having spent nearly a decade shaping how people learn online. His journey in online education started at Shopify, where he started and scaled the company's education strategy resulting in 1,000,000 students in 2 years.
Leading the content and growth strategy, Jonah developed a multi-modal approach to education, including email courses, in-person workshops, online seminars, and on-demand courses featuring business leaders like Daymond John and Tim Ferriss.
After Shopify, Jonah joined Maven.com as one of the first employees, collaborating with industry pioneers Gagan Biyani of Udemy, Wes Kao of AltMBA, and Shreyans Bhansali of Socratic. Working side by side with these experts, he co-created Maven's Course Accelerator. This accelerator became a game-changer for cohort-based online learning, launching over 1,000 course businesses and redefining what's possible in online education.
Since launching the accelerator, Jonah has worked behind the scenes in various capacities for top-name creator course businesses, some of which have earned $500k+ within 6 months of launching. Jonah has over 2,500 hours of scripted course production and has worked closely with over 50 cohort-based courses.
What is Online Learn.ing?
We help independent leaders and creators share their expertise with their audience. Through our weekly wisdom newsletter, readers get a behind-the-scenes look at how some of the most popular online courses start, grow, and scale.
Our group coaching and 1:1 consultation get you side-by-side with top course creators who are going through the same thing you are. And yes, the online course is coming soon.
When we started
Online Learn.ing has existed as various experiments since 2021. While we've never regularly published a newsletter until 2024, various ebooks, reports, and docs have been shared under a few different brands like Course Craft and The EdTech. OnlineLearn.ing is an effort to bring consistency and continuity to our publishing.
Why we do what we do
At Online Learn.ing, we believe in building something that lasts. We focus on creating meaningful learning experiences that genuinely benefit students. Our approach isn’t about chasing quick wins or viral trends—it’s about doing the work that matters behind the scenes, refining every detail to make sure your courses deliver real value. By focusing on substance over flash, we help you create courses that naturally lead to sustainable success, both for you and your students.
Hear what our readers have to say
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
Jonah’s expertise fast-tracked our education strategy. Where we would have spent months planning, we spent weeks. Where we would have spent days creating content, we spent hours.
Robleh J.
This totally changed the way we approached our course business. Even after hitting 7-figures, we didn't realize there was so much more we could do.
Emily S.
We totally reshaped our go-to-market strategy after just an hour together. This is such high density learning.
Esther M.
I dramatically reduced my back office workflow. The streamlining freed up 10+ hours a week to focus on marketing and talking to my students.
Dan R.
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